Every sale, sign-up and support call runs on personal details — names, phone numbers, addresses. India's new data protection law makes careful handling of those details a formal duty for nearly every business. Consent Tree is the system that carries that duty for you: ask permission clearly, use information only as agreed, delete it when asked — and keep a record you can show anyone, years later.
BUILT IN INDIA · 22 INDIAN LANGUAGES · READY FOR INDIA'S DATA PROTECTION LAW
EVERY PROMISE YOUR COMPANY MAKES ABOUT CUSTOMER INFORMATION, KEPT AND WRITTEN DOWN — SO "WE HANDLED IT PROPERLY" IS SOMETHING YOU CAN SHOW, NOT JUST SAY.
India's Digital Personal Data Protection Act is the country's new rulebook for handling people's personal details. Strip away the legal language and it asks four things of your company:
Ask first. Before collecting or using someone's details, tell them clearly what for — and get their agreement.
Stick to it. Use their details only for what they agreed to — nothing extra, nothing quietly added later.
Answer when asked. If a customer wants to see, correct, or delete their details, do it — within a set time.
Be able to show it. Not just do the right thing — hold a record that proves you did, even years afterwards.
Most companies run this today on email threads, spreadsheets and good intentions. That holds up until the day someone asks to see the record. Consent Tree replaces the scramble with a system.
With Consent Tree, your team answers in seconds: here is exactly what you agreed to, on this date, in the language you read it in. And if the customer is right — the message stops, immediately and everywhere.
A complaint becomes a conversation, not a crisisLarge clients and international buyers now put this question in almost every contract discussion. Companies that answer with a working system and its live records — instead of a policy PDF — clear procurement faster and lose fewer deals to it.
Handled well, this is a sales assetInstead of a consultant's binder, you show a live picture of where the company stands: what's in place, what's in progress, and what genuinely isn't done yet. An answer that stays current, because it comes from the system doing the work.
A standing answer, not an annual projectNo dashboards to decode, no new department to hire. Each of these runs in the product today, and they all write into the same record — so the answer to "what happened?" is always one place away.
Customers see plainly what they're agreeing to — in any of 22 Indian languages — choose what they allow, and can change their mind as easily as they said yes.
02 · KEEP YOUR WORD"Show me my details", "correct this", "delete everything" — the platform carries each request through the business systems you connect, tracks the legal deadline, and won't call it done until it's done.
03 · KEEP THE RECEIPTSEvery step is written down as it happens, in a form built so that nobody — including us — can rewrite history afterwards. Customers get receipts they can keep; you get answers you can stand behind years later.
04 · KNOW WHAT YOU HOLDYou can't take care of information you don't know you have. The platform searches your databases, cloud storage and business tools and maps where personal details actually sit — before anyone else asks you.
05 · RUN IT AS ROUTINEThe periodic checks and sign-offs expected of your company become scheduled workflows with named owners and an approval trail — ordinary operations, not an annual emergency.
06 · SEE WHAT OUTSIDERS SEEChecks your public site the way an outside reviewer would: what visitors are told, what they're asked, and whether the choices they make are actually honored. You hear about it first.
Three shifts are happening at once — and none of them is about avoiding trouble. They're about winning it.
People increasingly walk away from companies that are careless with their details — and stay loyal to ones that visibly respect them. Handled well, this is brand equity.
Enterprise and international buyers now ask every vendor how customer information is handled. A ready, demonstrable answer shortens sales cycles and opens doors.
India's law was passed in 2023 and its detailed rules arrived in 2025. Companies that set this up calmly, on their own schedule, do it better and cheaper than the ones that wait for a deadline to force it.
1. Your marketing team wants to email a customer a festive offer.
2. Before anything sends, the platform checks what that customer actually agreed to — not what the campaign tool assumes.
3. No agreement on record? The email doesn't go. And the fact that your company checked, and held back, is itself written into the record. Restraint you can prove.
That single habit — check first, act only as agreed, write it down — is what customers experience as a company that keeps its word. Multiply it across every message, every request, every year.
Not a new department. Not a training program. Mostly, fewer awkward email threads — and better answers, faster.
See how each team uses it →Works from a clean, current list of who agreed to what — so campaigns reach people who actually want them, and perform better for it.
Answers client data-handling questionnaires from a live system in days, not weeks of chasing colleagues for screenshots.
"Please delete my details" becomes a tracked request with a deadline and a completion record — not an email forwarded four times.
Gets records instead of reconstructions when anyone asks what happened and when — with receipts to match.
A dashboard that always says "all good" is worthless. Consent Tree shows you only what it has actually verified — and where something can't be checked, it says could not assess instead of guessing. Your customers can verify their own receipts without taking our word for anything. It's a stricter way to build software, and it's the reason the answers this platform gives you are ones you can repeat to a customer, a client, or a boardroom without crossing your fingers.
Bring a real situation — a customer asking why they got an email, a client questionnaire, a "delete my details" request — and watch the platform handle it end to end, receipt included.